Origin and Evolution of Content Marketing Content marketing is the process of creating, selecting, and distributing valuable and compelling content to attract, acquire, engage, and retain a clearly defined target audience. Its origin does not have a specific date, but there is information related to its early beginnings. It all goes back to the …
Value in Marketing It refers to the perception that the customer has of the benefits they receive when acquiring a product or service in relation to the price they pay for it. In other words, value is the relationship between what the customer receives and what they sacrifice to obtain it. To create value, it …
With the emergence of web search engines, search engine marketing also appears, whose objective is to improve the positioning of web pages through the use of a series of techniques and methods, either natural or organic, known as SEO (Search Engine Optimization), or paid methods called SEM (Search Engine Marketing). This gives rise to SEO …
SEO and SEM positioning with Artificial Intelligence Leer más »
